♿ Accessibility Options

One Tap accessibility widget is available! Click the icon to adjust text size, contrast, and more.

Top Stories

Content Culture Commerce Summit 2027 by Pat on Brands in Johannesburg
Events

Content Culture Commerce Summit 2027

The Content Culture Commerce Summit is coming to Johannesburg on 26 February 2027, bringing together South Africa’s content creators, entrepreneurs, cultural innovators, marketers and brand

Hot Reads

Latest

Shoprite supermarket storefront representing the retailer's growing financial services business

Brand Collabs

Shoprite Investec Partnership to Introduce New Debit Card in South Africa

ARCFOX T1 South Africa pricing showing the Pro model at R359,900 and the Max model at R399,900.

Uncategorized

BAIC Launches ARCFOX T1 in South Africa from R359,900

Content Culture Commerce Summit 2027 by Pat on Brands in Johannesburg

Events

Content Culture Commerce Summit 2027

Remofilwe Setshedi recognised as the Creative & Arts category winner at the 2026 Top 16 Youth-Owned Brands Awards.

Brands on The Rise

RS Media: How Remofilwe Setshedi Is Giving Setswana Culture a Bigger Stage

World Branding Awards 2026 ceremony at Hampton Court Palace in London

Awards

World Branding Awards 2026: Castle Lager, Checkers and Vida e Caffè Fly SA’s Flag High

David Kau featured in the Skipper Bar summer campaign Own the Summer

Brand News

Skipper Bar Summer Campaign Brings David Kau’s Comedy to Mzansi Fashion

Load More

Podcast Nuggets

Watch More
BAG0

Zayd Abrahams, originally from Durban, enjoys time with loved ones, travel, adventure activities like bungee and hiking, and spiritual growth. He serves as the Chief Marketing & Strategy Officer at Tiger Brands, known for brands like Albany and Koo. With 25 years of experience in various industries, Zayd has earned awards for marketing excellence and brand positioning. He’s an MBA graduate, a certified growth marketer, and a consultant in diversity, sustainability, and marketing. Zayd also contributes to industry organizations like the Effies Committee and serves as a judge for Effie and APEX Awards, showcasing his commitment to excellence in his multifaceted career.

A seasoned Chief Marketing Officer with over two decades of experience in the complex FMCG industry, known for their strategic prowess and innovation. Her expertise spans business strategy, marketing, consumer insights, and advanced analytics. She has a track record of successfully identifying and capitalizing on growth opportunities for businesses, categories, and brands. She excels in executing comprehensive, customer-centric, and multichannel marketing strategies, covering Creative, Digital, and Performance-Driven approaches. With a deep understanding of global markets across various regions, including developed and emerging markets, she brings a wealth of knowledge to the table. Moreover, her commitment to inclusivity and team empowerment shines through in her leadership style. Her skillset encompasses consumer insights, market research, brand strategy, digital marketing, talent management, and effective communication.

Sibusiso Kumalo is a visionary leader with over two decades of experience in the financial services industry. Notably, he played a pivotal role in Capitec’s transformation into a full retail bank during his time there, rising from a Brand Manager to Head of Brand Marketing. In his current role as Managing Executive at African Bank, Kumalo is dedicated to transforming and inclusive banking, aligned with his vision of a people-owned and run financial sector. Beyond his professional accomplishments, he is passionate about empowering young professionals and is committed to providing accessible banking services. Sibusiso Kumalo’s career highlights are still ahead of him, driven by his dedication to authenticity, truth, and a touch of love in all endeavors.

Pat is a highly accomplished marketing entrepreneur with a diverse skill set encompassing Digital Marketing, Sales, Promotions, Events, Brand Management, Marketing Research, and Media Relations. Holding international certification as a Digital Marketing Professional and backed by a strong academic foundation including a BCom Honours in Marketing, a BCom in Information Management, and an MCom in Business Management, his research on the use of social media big data by South African retailers for marketing decisions has been impactful. With experience spanning entrepreneurship, academia, and agency roles, his co-founding of Varsity TV, lectures at prestigious institutions, and contributions to renowned brands like Glenfiddich, Grants Whisky, Jose Cuervo, Absa, and Clark & Sons at Brave Group highlights his multifaceted expertise. Beyond his professional achievements, his dedication to promoting youth entrepreneurship and his advisory roles reflect his significant influence in the marketing and entrepreneurship landscape.